Pollution, the number one enemy of city dwellers

Publié le : 01/02/2016

More and more cities are being affected by high pollution levels. Air pollution is the most direct problem resulting from increasing urbanisation. Concentration of human activities such as transport and industry in a relatively small area puts pressure on the environment, and inevitably causes problems due to pollutants.

BUT HOW DOES THIS AFFECT YOUR SKIN?

In addition to UV rays, skin is constantly exposed to a wide range of pollution, including exhaust fumes, tobacco and fine particulates which produce toxins and free radicals on a daily basis. Over time, pollution increases skin inflammation and accelerates the premature ageing process.

30% of American skincare users are concerned about the impact of the environment (source: Mintel – In – Cosmetics Bangkok 2014)

In response to consumer demand from those looking to combat the damaging impact of urban pollution on their skin, today’s manufacturers are offering anti-pollution cosmetics that act as a shield!

CLEANSING, PURIFYING, AND ANTI-POLLUTION SKINCARE REGIME

Rule No. 1: Find the right beauty regime for you.

1. The first essential step is to cleanse your skin to get rid of daily atmospheric impurities, thus purifying it. You can choose your own routine: make-up remover, cleansing gel, purifying micellar water, exfoliator…
2. Moisturise your skin every morning using products with a UV + ANTI-POLLUTION shield to protect it from the harmful effects of UV rays, free radicals, and air pollution. Your skin needs daily protection using products that fit your lifestyle.

Taking an innovative approach, fighting pollution is not just about adding antioxidants to a basic formula. For all-in-one products, we prioritise multifunctional active ingredients that protect the skin while also providing other benefits: restoring the skin’s barrier, soothing, revitalising and nourishing, etc.