When you launch your cosmetics brand, do you want your consumers to know that your products are guaranteed natural and authentic? If so, you might want to consider “Agriculture Biologique” [Organic Agriculture] certification. This is a European label, awarded by the French Ministry of Agriculture, which certifies the quality of your products, as coming from organic farming.
Let’s take a closer look at what Agriculture Biologique (AB) certification entails, the criteria it’s based on, and who awards it.
The “Agriculture Biologique” (AB) certification is a French quality label created in 1985 and defined and managed by the French Ministry of Agriculture. It was created at the instigation of
the French Agency for the Development and Promotion of Organic Agriculture, also known as the “Agence Bio”.
Since 1 January 2009, the criteria that must be met have been aligned with the EU Organic label, which is slightly less restrictive than the original label. (see criteria below).
The AB sign is one of the official EU quality signs, put into place and designed to reassure consumers that the products come from a method that:
In France, the INAO (National Institute of Origin and Quality) oversees the implementation of European organic farming regulations through approved certifying organisations.
Only raw and processed products derived from organic farming can be certified organic and therefore display the EU Organic logo and AB trademark on their packaging (see official logo below).
Any product with organic certification (AB label – EU Organic Logo), signals to the final consumer that:
A number of organisations are authorised to award organic certification. These are: